Passionate Service. Passionate Cleanliness. Passionate Care. At Harvest of Roanoke, passion is the pulse of everything we do. It drives us. It gives us the energy to fulfill what we believe is our purpose - to serve seniors with a higher level of care and provide them with the best quality of life possible. We love our residents, and we want them to feel that love every day. We want them happy, fulfilled, entertained, and engaged. That’s why we created our revolutionary Passion Program.